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Benefits of OOH Advertising

  • Increase Your Brand Recognition
  • Targets Specific Consumer Location
  • Attracts Attention
  • Connects with the Audience
  • Boost Sales
  • Well Perceived
  • Allows for Creative Impact
  • Drives Online Engagements
  • OOH Generates Consumer Action
  • Cost-Effective
  • Continues to Innovate

Opportunity is everywhere

Advertise to consumers on the go, on streets throughout some of the country’s largest markets. Our team will work with you to target your creative content in engaging and effective ways.

Meaningful Connections

Connecting advertisers with consumers as they move throughout their day in the real world.

Scale of Reach

An unmissable omni-present advertising network that cuts through clutter with street-level engagement.

Optimal Relevance

Geofencing of creative content for the ideal audience.

See us in action

Initial markets

Indonesia

Thailand

Mobile Signs: Why You Must Have At Least One of Them

Any business runs on the basis of right promotion and if you are not reaching the segments of the market in a manner that you should be, then you will fail by a considerable margin. To make sure that your products and services have a right reach, you need to have a marketing tool that gives you a right exposure while keeping you within the budget. This is where mobile signs of Adxbit AdBike can be of very much help, as they give you the right exposure at the right price.

It is not necessary that you have to adopt expensive marketing procedures to penetrate the segments. In fact, mobile signs have better reach than options like newspaper ads, hoardings, magazines etc and it can give you a lot more exposure at a far lesser price. Once you get the banner made, you can use it as many times as you want as you also have an advantage to use the marketing process on repetitive basis. Here are some of the reasons why You Must Have mobile signs of Adxbit AdBike.

DOOH: THE 2ND FASTEST GROWING MEDIUM​

Mobile Internet by 18.9%
18.9%
DOOH by 11.5%
11.5%
Cinema by 5.4%
5.4%
OOH (incl. DOOH) by 2.0%
2%
TV by 0.9%
0.9%
Radio by 0.7%
0.7%
Desktop Internet by - 3.1%
-3.1%
Print by - 3.4%
-3.4%

Here we give a bite-sized summary of Magna’s 10 Reasons Why OOH Continues to Outperform.

According to Magna, Out-of-Home (OOH) holds about 6% of the $500 billion of global ad spend. While many media are losing out to digital, OOH market share has remained stable for the last five years and has a strong growth of up to 12% in some markets like France and Russia. So why does OOH continues to outperform?

1. UNFRAGMENTED OOH: A Growing attentive audience

  • Time spent outside the home is increasing.
  • OOH is largely unaffected by the erosion of audiences through the continued proliferation of media channels.
  • OOH remains a mass reach medium, reaching at least half of all consumers in most markets and as much as 90% in some.

2. MEASURED OOH: Progressive & accurate audience measurement

  • OOH audience measurement is increasingly sophisticated in many countries such as UK (Route), Germany (ma Plakat) and the US (Geopath), driving innovation in the industry as a whole.
  • Measurement incorporates the latest technologies like GPS, location data, WiFi and eye tracking, which ensures the optimum accuracy of audience data.
  • Unlike most other media which provide only viewable impressions, the best OOH audience measurement delivers actual viewed impressions.

3. REAL OOH:  A medium that is part of the urban landscape & immune to ad blockers

  • OOH plays a natural and accepted role in the urban landscape and therefore it is part of consumers’ daily lives.
  • Its physical presence in the real world means it cannot be blocked like online ads can.

4. DIGITAL OOH: Digital is driving OOH revenue growth

  • Digital OOH (DOOH) allows more advertisers to benefit from premium sites, which increases the revenue that each screen generates.
  • DOOH is the second fastest growing medium and it is predicted to account for over 30% of OOH revenue in some mature markets eg UK and Australia.
  • DOOH global share of OOH revenue is predicted to grow to 24% by 2021.

5. UNCLUTTERED OOH: Fewer panels means higher impact

  • Global OOH revenues are increasing but the total volume of ad units is not.
  • Clutter is being culled, leaving fewer yet more impactful sites.
  • Unlike OOH, other media channels are fragmenting.

6. RENEWED OOH: City contract renewals drive the digitisation of the medium

  • In the face of concerns about accountability and financing, municipalities and transport authorities are increasingly seeing the benefits of partnering with progressive OOH providers.
  • Any major OOH renewal bids now include digital screens, connectivity and programmatic possibilities, thereby increasing the availability of digital inventory and city services in cities.
  • Benefits to the city include receiving revenue from advertising, improved facilities for city dwellers, sponsored self-serve cycle schemes and connectivity like WiFi hotspots and USB charging ports.

7. TARGETED OOH: Contextual ads for relevant audiences

  • DOOH advanced placement, for example through targeting or programmatic, allows for more accurate targeting of niche environments while reaching previously unsegmented key audiences.

8. DATA-DRIVEN OOH: Ad delivery driven by live audience data

  • OOH is adopting programmatic technologies to optimise its media buying process.
  • Online platforms and CMS for OOH allow more targeted campaign planning and instant delivery to appropriate environments and audiences.

9. DYNAMIC OOH: Targeting at POS, last window of influence

  • Choosing the right OOH environments and locations allows brands to target consumers at or near the Point of Sale, promoting activation and optimising their drive-to-store strategies.
  • DOOH campaigns integrated with smartphone and marketing data increase the flexibility of the medium and offers contextualised messaging according to factors such as the type of audience, time of day, conditions of the environment and location.

10. NATIVE OOH: From advertising to editorial

  • OOH has always excelled at campaign creativity whether within formats, environments or creative concepts.
  • New technologies in DOOH with connectivity offer new opportunities for engagement and interactivity including audience-driven mobile integrations and live feeds of events.
  • Native OOH content offers brands a platform to communicate ‘buzz-worthy’ brand communication and play a compelling part in people’s lives.

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